Global brand redesign in five weeks
Multi-billion-dollar pharmaceutical company Allergan has grown impressively through acquisition in recent years. As well as the need for a corporate rebranding, Allergan required a flexible website that represented the brand at a global level and provided it with the ability to create multilingual country and product specific websites, utilising rich media to deliver interactive content.
In just five weeks, we created a completely tailored brand redesign for Allergan that could do this at a global level. The new site delivers insightful customer data that can be used for content personalisation, lead scoring and marketing automation. In addition, Allergan’s content editors are now able to create web pages themselves.
The website delivers a better user experience in multiple languages while putting the Allergan team in control of content. The new site has delivered a 27% improvement in page load speed as well as a 163% increase in mobile usage. In addition, the number of page views on the investors section has increased by an incredible 128%.